The History of Resort Fashion: How Travel Style Has Evolved
Resort fashion, a style category that effortlessly combines comfort and elegance, has a rich history that traces back to the early 20th century. From its origins as specific attire for opulent holiday destinations, resort fashion has evolved and adapted to global fashion trends. Today, this style still holds a special place in wardrobes worldwide, offering both practicality and a touch of luxury. Let's journey through the evolution of travel style and explore contemporary pieces that capture the essence of resort fashion.
Early Beginnings: The 1920s
In the roaring twenties, elite socialites would escape to seaside resorts, where attire needed to suit both leisurely days and sophisticated evenings. Chanel's introduction of casual elegance — flowing lines and breathable fabrics — set the tone for what we now consider resort wear.
The Glamour of the 1950s and 1960s
Hollywood's Golden Age brought about the quintessential glamorous vacation style — flowing dresses, wide-brimmed hats, and oversized sunglasses. The Sakkas Zeke Hi Low V-Neck Caftan Dress echoes this timeless elegance, offering a modern take on the classic resort caftan that's ideal for sunset dinners on the beach.
The Adventurous 1970s
As travel became more common, so did the need for versatile and practical clothing. The 1970s saw an infusion of vibrant colors and bold patterns that freed resort fashion from its formal roots. The Sakkas Adalwin Tie Dye Poncho Tunic perfectly encapsulates that carefree spirit with its vibrant hues and easy-going silhouette — a piece that would have been just as at home on a 1970s beach as it is today.
Modern Resort Fashion
Today, resort wear is as diverse as the destinations themselves. Comfort is paramount — but style never takes a back seat. The KiraGrace Portofino Travel Pant in Nautical Bloom offers flexibility and refined style for any coastal adventure — a beautifully printed travel pant that moves from a morning walk to an afternoon at a waterfront café without missing a beat.
Pair it with the Laguna Beach Textile Company Charcoal Positano Turkish Towel — a sleek, lightweight Turkish towel that adds function and flair for any seaside day. And for those who love active resort living, the Skort Obsession Tee Time Navy Golf Skort is a chic and functional option that takes you from the golf course to an oceanside lunch in one seamless look.
The Resort Fashion Legacy
Resort fashion continues to evolve, blending the relaxed elegance of the French Riviera with the bold color of the 1970s and the performance-meets-style demands of modern travelers. The through-line across every era is the same: dress beautifully, move freely, and let your wardrobe match the beauty of your destination.
Explore more resort wear for every style era at Sun of the Beach Boutique and build a vacation wardrobe worthy of your next adventure.
About the Author: Jennifer Garris
Jennifer Garris is the owner of Sun of the Beach Boutique and Travel Pros, two businesses built around her passion for travel and coastal living. With nearly 30 years of experience helping travelers plan unforgettable vacations and find the perfect gear, Jen brings firsthand expertise to everything she shares.